Website owners often dread Google updates because they never know how they are going to be adversely affected.  The latest Panda update can see a drop in traffic that can last for days even if they haven’t done anything to be penalized.  It’s just the nature of the beast and webmasters have to learn how to deal with it. Sites like Scour.com are offering an alternative.

What is Panda?

Google released its first Panda update back in February of 2011 to reduce the rankings of low-quality websites.  As website owners find new ways to outsmart Google, it releases updates to correct those issues.  Unfortunately, some people get hit with the penalties who aren’t trying to manipulate the search engine.  It may be that someone told them how to rank well and they never questioned why.  It could be that theirs is a new site that hasn’t developed authority or created enough content yet.

Whatever the cause, many people dread Google updates.  The question becomes: is there another way?  If businesses and users could find a new search engine to support and rally behind that has a different method of obtaining search results, Google search would lose some of its power.  For instance, Amazon is fast becoming a top search site for products.  YouTube is popular for anyone who wants a video instruction on how to do something.

Scour.com is another small search engine that uses the search results from Google and others and combines it with users’ opinions.  This allows it to get the benefit from Google searches and add in the human element that says whether this site is as good as Google says it is.

With Scour.com, instead of worrying about devastating updates and trying to outsmart the search engines, website owners can focus on how to make their site the best it can be for those who visit.